Geo Fencing
The most advanced location-based mobile advertising technology based on specific geographic shapes.
Our geo-fence technology enables marketers to customize audiences through custom targeting shapes with pinpoint precision. Our platform partner purpose built a Geo-Fencing technology to solve the common issues with solutions built on mobile ad networks; precision and scale. Through the use of unstructured data and a programmatic infrastructure, our performance is unmatched.
Geo-Fencing Advantages
CONVERSION ZONES
Measure online to offline conversions with
Geo-Fencing Technology
Conversion Zones are the most powerful tool for tracking online to offline conversions in mobile advertising. By tracing a virtual Conversion Zone around a physical location, advertisers can measure the amount of physical traffic driven to the location that have previously been served their ad.
How Conversion Zones Work
A virtual geo-fence is traced around an area where the advertiser wants to target customers visiting another physical location (i.e a competitor’s store, a venue, or a specific part of town, etc.)
Next, a virtual Conversion Zone is traced around one or more of the the advertiser’s locations.
When the customer enters the geo-fenced location, they will then be targeted with the advertiser’s ads on their mobile device.
When the customer enters the Conversion Zone with their mobile device and has previously been served the advertiser’s ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geo-fencing campaign.
Our geo-fence technology enables marketers to customize audiences through custom targeting shapes with pinpoint precision. Our platform partner purpose built a Geo-Fencing technology to solve the common issues with solutions built on mobile ad networks; precision and scale. Through the use of unstructured data and a programmatic infrastructure, our performance is unmatched.
Geo-Fencing Advantages
- Drive Mobile Performance & Mobile Reach
- Measure Online to Offline Conversions
- Target Event Locations During Specific Date & Time Ranges
- Incomparable Scalability
- Pinpoint Accuracy
- Granular Localization Via Custom Shapes and Sizes
- Variable Recency (Instant – 30 days)
- 100% Proprietary Technology
- More Powerful and Accurate than GEO-IP Targeting
- Identify High Concentrations of Customers
- Location File Import and Export Capabilities
CONVERSION ZONES
Measure online to offline conversions with
Geo-Fencing Technology
Conversion Zones are the most powerful tool for tracking online to offline conversions in mobile advertising. By tracing a virtual Conversion Zone around a physical location, advertisers can measure the amount of physical traffic driven to the location that have previously been served their ad.
How Conversion Zones Work
A virtual geo-fence is traced around an area where the advertiser wants to target customers visiting another physical location (i.e a competitor’s store, a venue, or a specific part of town, etc.)
Next, a virtual Conversion Zone is traced around one or more of the the advertiser’s locations.
When the customer enters the geo-fenced location, they will then be targeted with the advertiser’s ads on their mobile device.
When the customer enters the Conversion Zone with their mobile device and has previously been served the advertiser’s ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geo-fencing campaign.